Fusion TV is a television cable and satellite news and satire channel owned by Fusion Media Group, an American multi-platform media company that is owned by Univision Communications, which relies in part on the resources of its parent company's news division, Noticias Univision. In addition to conventional television distribution, Fusion is also streamed online and on mobile platforms to subscribers of participating cable and satellite providers.
Launched on October 28, 2013, the network's content features news, lifestyle, pop culture, satire and entertainment aimed at English-speaking millennials, including those of a Hispanic background; the channel is Univision's first major push into English-language programming. Fusion is based out of "NewsPort", a converted studio facility at 8551 NW 30th Terrace in the Miami suburb of Doral, Florida that it shares with Noticias Univision and Univision flagship station WLTV-DT; it maintains additional studios in Los Angeles and bureaus in Mexico City, New York City, and Washington, D.C.
Video Fusion TV
Background
Apart from being Univision Communications' first attempt in the world of English-language cable networks before El Rey Network, Fusion is ABC News' third attempt in the world of 24-hour cable news. In 1982, ABC News and Group W (then a division of Westinghouse) first launched a 24-hour news channel called Satellite News Channel. But due to low clearance from cable systems, both of them sold the channel after just over a year on the air to CNN (a subsidiary of Turner Broadcasting System, which has been under Time Warner's control since 1996), which shut it down. Twenty-two years later, in 2004, ABC News launched ABC News Now, which encountered the same problem.
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History
In December 2010, the newly appointed president of Noticias Univision, Isaac Lee, announced plans to start a 24-hour English language cable news channel aimed at American Hispanics. Univision Communications would later on, in late 2011, enter into discussions with Walt Disney Company-owned ABC News about entering into a joint venture to develop the channel. The discussions bore fruit with the companies' formal announcement of the channel on May 8, 2012, initially projecting a debut during the first half of 2013 (the channel would be given its name, Fusion, in February 2013). On October 4, 2013, the company announced it had named Isaac Lee as Chief Executive Officer to replace interim CEO Beau Ferrari.
Fusion's formal launch date and its initial programming schedule was announced on August 1, 2013. The channel formally launched on October 28, 2013, buoyed earlier in the day by a simulcast of ABC's Good Morning America and Univision's ¡Despierta América! designed to promote Fusion's launch and programming. After leading off with a three-minute musical number at 6:57 p.m. Eastern Time on October 28, 2013, Fusion began regular programming with the debut of America with Jorge Ramos.
Fusion's target audience consists mainly of millennials (roughly the age bracket of adults 18-34), a group generally regarded as digitally fluent and normally favors social media and internet sources to gain news and base opinions, usually eschewing traditional broadcast and print sources. To that end, Fusion gears its programming less towards the constant coverage of breaking news, instead emphasizing context and analysis on news and issues, along with interviews, documentaries, and long-form reports on current events, lifestyle, and pop culture. Fusion also employs an on-air blending of serious topics and discussions that is, more often than not, laced with irreverence and humor (a "common language" among millennials according to host Alicia Menendez) that aims to reduce the air of pretense and seriousness with which other news outlets treat current topics and issues. The "fusion" of seriousness and lighteartedness has been evident in Fusion's primetime lineup: America with Jorge Ramos, in its first week, took a more conventional approach, featuring interviews with President Barack Obama and United States Senator Ted Cruz, while other early Fusion shows Alicia Menendez Tonight featured more personal and less serious topics, and programs including No, You Shut Up ventured towards irreverence and even satire.
Fusion was originally conceived to primarily attract a younger audience of an English-speaking Hispanic and Latino American background; about one-fifth of millennials are classified as being of Latino descent and have generally been well-acclimated with English language society in the United States, either as emigrants or as U.S. nationals by birth. After receiving some backlash during development over concerns that too much of a focus was placed on ethnicity, Fusion would broaden its scope during its development, aiming to "engage and champion a young, diverse and inclusive America," regardless of cultural or language background. Isaac Lee, who serves as Fusion's CEO in addition to President of News for Univision, has stated that Hispanic millennials see themselves as part of the broad American culture and that "they want to be part of the same room and part of the same conversation" as non-Hispanics.
Fusion operates out of a former warehouse in Doral, Florida (billed by staffers as the "Newsport") that is shares with Noticias Univision, WLTV-DT and WAMI-TV. Additionally some resources are also shared with ABC News and Noticias Univision (the above-mentioned interview of President Obama, conducted by ABC News correspondent Jim Avila, was one such example of that reliance). However, the network operates separately from ABC's and Univision's news divisions, employing its own on-air talent, correspondents, management, production staff and board of directors. Univision handles programming responsibilities for Fusion, while Disney-ABC Television Group provides advertising sales and handles cable and satellite distribution for the channel. ABC News president Ben Sherwood noted that while the channel would eventually feature all original programming, repurposed content from ABC News and Univision content aired on the channel during late night timeslots in its early months, along with paid programming (which has since departed the schedule completely).
In December 2015, it was reported that Disney was in talks to sell its stake in Fusion to Univision. The transaction was complete on April 21, 2016.
The company laid off a large portion of its workforce on November 16, 2016, ahead of the channel's anticipated reorganization in which the assets of Gizmodo Media Group and The Onion would form the new core of the station's programming.
On July 24, 2017, Fusion relaunched its article based online presence under the brand "Splinter" while things relating to the channel itself remained at Fusion.net branded as Fusion TV. The article based half of Fusion's website content switched to the Fusion.kinja.com domain in May prior to the re branding.
Programming
The initial schedule on Fusion included programs intended for a younger audience than most cable news shows attract, many of which featured the lively, irreverent approach the network originally intended to make its hallmark. The network has added new shows and made adjustments since its launch, and carries the following shows as of July 2017:
Former shows
- America with Jorge Ramos - Reports, analysis, interviews, and discussions on significant news topics hosted by the Noticiero Univision anchor. Originally a daily newscast at Fusion's launch, America moved to once-weekly installments in March 2014, allowing the program and Ramos to do field reports and other long-form features.
- Back Home - A weekly documentary-style show that follows celebrity guests making voyages to their family's country of origin.
- Come Here & Say That (Formerly Alicia Menendez Tonight) - Discussions and commentaries on daily issues featuring former HuffPost Live host Alicia Menendez.
- The Chris Gethard Show - is a phone-in comedy and variety talk show created and hosted by Chris Gethard, It was initially a live show before becoming a taped series.
- The Dan Le Batard Show with Stugotz - A simulcast of the ESPN Radio program hosted by Miami Herald sportswriter Dan Le Batard (the TV simulcast moved to ESPNU after Disney sold its ownership in Fusion).
- D.N.A. - An hour-long interactive show hosted by Derrick Ashong that focused on social issues.
- Fusion Investigates - The banner name for Fusion's long-form investigative and narrative programming and the team devoted to it, emphasizing "stories that will have an impact," and topics such as the economy, immigration, injustice, and corruption featuring Mariana van Zeller.
- Fusion Live - a 1-hour daily program hosted by Mariana Atencio, Pedro Andrade, and Yannis Pappas that is what Atencio describes as "NPR meets The Daily Show," presenting news, discussions, interviews, and live performances in an informative yet edgy manner. Originally a 2-hour breakfast television show at Fusion's launch (when it went by the title The Morning Show), the program moved to a late afternoon/early evening berth in March 2014 as part of a major schedule adjustment by Fusion.
- Good Morning Today - Executive produced by former Daily Show writer/producer David Javerbaum and created by The Jim Henson Company (through its Henson Alternative banner), this 15-minute show spoofed conventional breakfast television programming, with the setting of a morning news show in an alternate universe populated by live-action personalities and computer-animated anchors. The show was filmed with the use of The Jim Henson Company's Digital Puppet Studio, a proprietary technology that enables performers to physically puppeteer and voice computer-generated characters in real time.
- Like, Share, Die - An animated sketch series created alongside Mondo Media, featuring episodes of their online web shows.
- No, You Shut Up! - Another David Javerbaum/Henson Alternative collaboration, this 25-minute combination of topical discussion and comedy starred Paul F. Tompkins and a panel of puppet commentators (played by the Miskreant Puppets from Puppet Up!).
- Open Source - A show hosted by KMEX-DT news anchor León Krauze that covers "a mix of politics, pop-culture and really weird stuff." Just as with America with Jorge Ramos, Open Source began as a nightly program before shifting to weekly installments in March 2014.
- The Soccer Gods - A weekly program that offers "an irreverent, nuanced, North American perspective" on the sport of soccer and the pomp and passion that surrounds it.
- Sports Talkers - A half-hour show hosted Rebecca Delgado Smith, Billy Scafuri and Adam Lustick that combined elements of sports talk radio and improvisational comedy.
- Unreported World - A United Kingdom import from Channel 4.
- The Young Turks - A current affairs show with progressive commentary with hosts from the online TYT Network (a one-hour show on tour ran during the 2016 presidential election).
Key personnel
Executive leadership
- Isaac Lee - Chief Executive Officer
- Jon Stern - VP and Head of Business Development
Key hires
Towards its one-year anniversary, a series of high-profile hires of digital-native journalists created high expectations for the young media company. NPR's David Folkenflik called Fusion "One of the most interesting experiments we've seen in television (...) since the Emergence of Fox News Channel". Those hires were later laid off or moved to Splinter as the focus of the channel changed and the website split off.
- Jane Spencer - Former editor-in-chief, Digital Platforms Now at The Guardian.
- Anna Holmes - Former editor, Digital Voices Now at First Look Media.
- Felix Salmon - Former senior editor, digital Now at Cause & Effect.
- Mariana Santos - Director, Innovative Storytelling
- Tim Pool - Former director of media innovation
- Dodai Stewart - Former executive director. Now editor-in-chief at Splinter News.
- Alexis Madrigal - Now with The Atlantic.
Carriage and content distribution
By the time that Disney-ABC and Univision announced the channel's name - Fusion - on February 11, 2013, the channel already signed carriage agreements with major pay television providers including Verizon, Cablevision, Charter Communications, Cox Communications, AT&T U-verse and Google Fiber. Fusion replaced ABC News Now on most cable systems; that network ceased operations on October 28, 2013, the day of Fusion's debut.
The channel is primarily carried on the digital basic tiers of participating providers, and premiered to a reach of approximately 20 million homes, one-fifth of the total U.S. households with subscription television services. Fusion is currently seeking carriage on additional providers, with deals pending or not yet reached with notable providers including Comcast and Time Warner Cable. The channel was added to the Dish Network lineup after a new carriage deal was reached between Dish and Disney. Currently the channel on Dish Network airs only in 480i SD. On the week of September 22, 2014, Fusion was placed in test mode on DirecTV channel 342 in preparation for launch on the carrier along with sister channel the Longhorn Network. As of November 13, 2014, Longhorn Network and Fusion were removed from test mode as DirecTV and Disney/ESPN were unable to at that time reach a carriage agreement. On December 23, 2014, DirecTV announced a wide-ranging distribution agreement with Disney to carry Fusion in early 2015, The channel went live on January 21, 2015. Fusion's goal, according to Board of Directors member and ABC News president Ben Sherwood, is to reach 60 million homes within five years of its debut.
In addition to its on-air presence, Fusion posts nearly all of its content online through its Fusion.net website and is available via on demand content on Apple TV. The network also plans to have a mobile app for use in smartphones and tablet computers up and running.
References
External links
- Official website
- Fusion To Pair Kooky Creatures With Veteran Anchors To Hook Young Viewers On News - Variety
- Fusion Refreshes Brand As It Approaches Expansion Of Carriage On Spectrum - Deadline
Source of the article : Wikipedia
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